Acquisition Engineering for Restaurants & Food Service
An empty table doesn't pay the bills. Take control of your dining room and your delivery.
8 Years in the Market | 18 Official Google Certifications | Local Business Specialists
Stop handing over up to 27% of your profit margin to delivery apps. BSC builds your own sales channel: campaigns that fill your dining room on slow days and automations that scale your direct delivery, without depending on marketplaces.
- The end of the Friday-night bottleneck: WhatsApp automation that takes orders, books tables and calculates delivery fees on its own.
- Independence from delivery apps: build your restaurant's own customer base. Use the app only as a showcase, but close the profit through your own channel.
- 0% commission on media: flat fee for the strategic work. 100% of your budget goes to attracting hungry customers, not padding the agency.
The problem today
Where is your food operation losing money today?
The forced "partnership" with delivery apps
You bring the operation, the kitchen, the staff and the ingredients. The app brings the customer and takes a quarter of your revenue. Relying exclusively on marketplaces means renting another company's customer instead of building your own asset.
The WhatsApp meltdown during peak hours
Friday, 8pm. Your kitchen is slammed and WhatsApp won't stop buzzing. The customer is hungry and in a hurry. If your staff takes 10 minutes to send the menu and close the order, the customer gives up and orders from the competitor.
The nightmare of slow days
Your fixed costs (rent, staff, utilities) are the same on a packed Saturday and an empty Tuesday. If you don't have an active machine attracting customers on slow days, your weekend profit margin gets sucked dry covering the quiet ones.
Agencies that sell "likes" instead of reservations
The market is full of agencies that take pretty photos and post "good morning" content, but can't measure how many real customers actually sat at a table. A like doesn't pay your supplier. You need acquisition engineering, not feed management.
The BSC engineering
From "Google search" to "order on the table"
We replace hoping a customer walks through the door with an active, predictable sales funnel.
Immediate dominance (Google Search & Maps)
When a customer searches "Italian restaurant near me" or "artisan burger," they've already decided to spend money right now. We dominate the top of Google to position your brand as the first and most trusted option in your area, capturing exact demand at the moment of hunger.
Desire, hunger and retargeting (Meta Ads)
Food is sold with the eyes. We build hyper-targeted campaigns by distance radius on Instagram and Facebook. Your signature dish will appear in the customer's feed at exactly the strategic hours (before lunch and late afternoon), building the irresistible urge to order or book.
The virtual maître d' (24/7 WhatsApp automation)
We turn your WhatsApp into an autonomous sales machine. Our automation responds to the customer in the first second, sends the digital menu, answers hours-of-operation questions, books tables and even closes direct delivery orders (collecting the address and calculating the fee). Your team just focuses on cooking and dispatching.
Menus and high-performance landing pages
If your digital menu is confusing, the customer gives up. We build the infrastructure for corporate reservation campaigns, private events and direct menus with ultra-fast load times, to Google's standard.
Built for where your business is right now
The exact architecture for where your business is right now
There's no one-size-fits-all in food service. BSC designs the traffic infrastructure around your business's size and goal:
Large chains & franchises
The focus: scale, standardization and per-location cost control.
The delivery: hyper-regionalized campaigns running simultaneously for dozens of locations. We implement a centralized acquisition dashboard and WhatsApp automation for the whole network, so headquarters and franchisees know exactly the return on every dollar.
Small chains (expanding)
The focus: predictable volume to open new locations.
The delivery: consolidating the direct channel of your first unit, building a validated, profitable "traffic formula" to open your second and third location already with predictable demand.
Small restaurants & local operations
The focus: surviving against the apps, fast turnover and neighborhood dominance.
The delivery: short-radius campaigns focused on bringing local customers into your dining room and turning neighborhood residents into loyal WhatsApp-delivery customers, escaping delivery-app fees.
Fine dining, bistros & premium restaurants
The focus: selling the experience, high average ticket and advance reservations.
The delivery: ultra-high visual-standard campaigns to fill the dinner reservation book, attract corporate events and keep the dining room turning with customers seeking exclusivity.
Dark kitchens & delivery-only operations
The focus: volume, recurrence and logistics cost.
The delivery: fierce intent capture and relentless automation to process dozens of orders per minute during peak hours. Your team just worries about dispatching the driver.
Works alongside your POS
The technology connected to your POS
Our automation and tracking don't get in the way of your kitchen. The automation runs on WhatsApp, qualifies the order or reservation, and hands your team a clear summary, ready to be logged into whichever system your restaurant already uses:
Why elite restaurants choose BSC
Governance, algorithm expertise and transparency
Total governance
The pixel, ad accounts and your customer data belong to your brand, never to the agency.
Algorithm expertise
18 official Google certifications proving absolute command of local traffic, and 8 years turning clicks into occupied tables and dispatched orders.
Financial transparency
0% commission. A flat fee: your budget works for the growth of your dining room.
Who is BSC
We weren't born in marketing. We were born in sales.
Before campaigns and algorithms, selling meant understanding why a customer decides to place an order, not just generating clicks. BSC doesn't handle social media, branding or video: we're a specialized consultancy in advertising, data and conversion, entirely focused on turning search into an occupied table.
Frequently asked questions
What restaurant owners and managers usually ask
Show all questions and answers
Should I turn off my delivery-app listings?
No. Delivery apps are an excellent tool for discovering new customers, but a poor partner for retention. BSC's strategy is to use campaigns to bring customers directly to your WhatsApp and website, and use incentives so the customer who found you on the app places their second order directly with you, boosting your margin.
Doesn't WhatsApp automation make the service feel impersonal?
A hungry customer wants speed, not small talk. What annoys the customer is waiting 20 minutes for a PDF menu. Our automation resolves the order in seconds, in a friendly way. If the customer has a genuinely complex question, like food allergies, the flow immediately hands off to a human.
Does BSC charge a commission on orders or reservations generated?
Never. We only charge a flat monthly fee for the technical setup and management of the sales machine. Your kitchen's profit stays 100% in your cash register.
Does the system work for attracting events and corporate gatherings to the restaurant?
Yes. We design specific campaigns targeted at executive assistants and business leaders in your area, promoting the booking of your dining room or VIP areas for corporate events, which guarantee high advance revenue.
Do you charge a percentage of the media budget?
Never. BSC charges a flat fee for the strategy, intelligence and management work. Your entire media budget is managed directly in your own Google and Meta accounts, with 100% transparency.
I handle everything myself, from the kitchen to customer service. Will this work for me?
This is exactly the scenario where our engineering delivers the most operational relief. The automation responds and closes orders while you're in the kitchen, filters out simple questions, and only calls you in when it's truly needed.
How does table-reservation automation work?
The customer provides date, time and party size directly in the WhatsApp conversation. The automation confirms availability and organizes the booking, without your team needing to answer the phone during peak hours.
Does this work for a dark kitchen with no dining room?
Yes. We adapt the strategy to your model: short-delivery-radius campaigns and order automation, without the table-reservation piece, focused 100% on volume and direct-delivery recurrence.
How long until I see the first direct orders?
The first campaigns usually go live within a few days. Consistent results in direct order volume and reservations become clearer from around 30 to 60 days, as we tune geo-targeting and retargeting.
Is there a minimum media budget to start?
BSC works with different budgets and is honest about what's realistic for the size of your operation and region.
Are there long-term contracts?
Contract terms depend on your project's scope and are worked out directly with you on WhatsApp.
What's included in the fee?
Strategy, campaign setup, WhatsApp reservation and ordering automation, and clear reporting, all in one flat fee.
Is there a separate setup fee?
Typically no. It's wrapped into the flat monthly fee.
Can I cancel anytime?
Cancellation terms are part of the agreement made with you. Ask on WhatsApp for the details of your case.
How do you measure whether a campaign is working?
By the full path: from the keyword or ad to the occupied table or dispatched order, identifying which campaign brought the most profitable customer.
Do you work with restaurants outside major metro areas?
Yes. The work is fully remote, so BSC works with restaurants, bistros and franchises anywhere in Brazil.