Google Growth & Conversion for Hospitality
More direct bookings. Less dependence on the OTAs.
8 Years in the Market | 18 Google Certifications
Take control of your distribution. High-performance Google campaigns that put your hotel in front of the right guest, right at the moment of decision.
- End-to-end optimization: from the click on Google to the confirmation in your booking engine.
- Service & sales automation: smart WhatsApp flows closing bookings around the clock.
- Full transparency: flat fee for the strategic work. 0% commission on your media spend.
The problem today
Where is your hotel losing money right now?
OTAs hijacking your brand
Booking.com and Expedia are bidding on your hotel's own name on Google. The guest searches for you, clicks the first result, which is the OTA's, and you pay a 15-25% commission for a customer who was already yours.
Traffic with no intent to book
A click doesn't pay a hotel's bills. If a campaign brings traffic but the visitor bounces off your site without checking availability, you're just burning budget.
The traditional agency's black box
Agencies that charge a percentage of your ad spend have a hidden incentive to make you spend more, not to lower your real cost per booking.
The BSC method
How BSC flips the script: from "listed on the OTAs" to "booked direct"
Brand Protection
We clean up the top of Google. We shield your hotel's name against the OTAs, so when a guest searches for you by name, your own official site is the first result, with the best rate.
Integrated presence (Search + Google Hotel Ads)
We don't stop at a standard click. We place your hotel directly in Google's map and price-comparison results (Google Hotel Ads), capturing the intent of guests already comparing dates and rates.
Zero-friction booking engine
Winning the click is only half the job. We design the actual experience the guest sees next. If your booking engine loads slowly or is confusing, we flag it and guide the fixes needed to turn that click into a real, confirmed booking.
The guest is yours (first-party data)
When the sale comes through an OTA, the guest's email stays with them. As direct bookings grow, you build your own database for future email and loyalty campaigns, cutting your acquisition cost to zero on that guest's next stay.
Meta Ads & retargeting: surrounding the undecided guest
While Google captures who's already actively searching, Instagram and Facebook campaigns (Meta Ads) are essential to build desire and win back guests who almost booked. We design high-performance retargeting campaigns: a visitor who lands on your site and abandons the booking engine keeps seeing your hotel in their feed until they complete the booking, maximizing the return on every click.
Sales on autopilot via WhatsApp
One of hospitality's biggest money leaks is losing the timing on guest replies. To fix that, we build and integrate smart, automated WhatsApp service flows. The system talks to the guest, answers common questions, sends room photos and options, and closes the sale on its own, 24 hours a day, 7 days a week, without depending on a receptionist being available.
Technology & integration
We work with the technology you already use
Integrating a direct-booking strategy doesn't mean redoing your stack. BSC has hands-on experience with the systems that run hotel distribution, in Brazil and internationally:
Omnibees
Smooth campaigns for hotels running their channel manager and booking engine through Omnibees, tracking conversion all the way from the click to the issued voucher.
HBook
Tracking built specifically for how the HBook engine actually behaves, not a generic, one-size-fits-all integration.
Booking.com (the billboard effect)
We understand the OTA's algorithm and parity rules. We use Booking as a storefront (the billboard effect), while building the right incentives so the booking actually closes on your own site.
At BSC, 100% of your budget generates guests, not commission.
Our model is simple: a flat, transparent monthly fee. Unlike most of the market, we do not charge a percentage of what you invest in ads. You fund the platforms yourself. Our margin doesn't come from getting you to spend more on Google. It comes from making that spend generate real occupancy and healthier rates.
Real proof, real numbers
The impact on your occupancy map
Data from real properties managed by BSC. The numbers are real, pulled straight from each hotel's own reservation system.
own-channel revenue reached by a boutique hotel client, keeping OTA dependency under 17% of total revenue.
the real drop in Booking.com's share of monthly sales at a hotel client, in just 6 months (April to October), as the direct channel scaled up to fill the gap.
Portfolio
Built for every kind of operation: the right strategy for your occupancy curve
BSC's deepest experience is with high-end, full-service properties, but the same technical rigor works across all of hospitality:
Boutique & design hotels
Strong identity. Campaigns focused on what actually makes your stay different.
Resorts & leisure
Seasonal demand planning, package-focused campaigns and longer booking windows.
Business & corporate hotels
Weekday occupancy focus and campaigns built for the traveler on a work trip.
Brand events (MICE)
Dedicated campaigns for corporate event spaces, activations and launches hosted at the property.
Budget & economy hotels
Volume-driven campaigns where every click has to earn its cost, no wasted spend on the wrong traveler.
Extended-stay & apart-hotels
Longer stays need a different funnel: BSC builds for length-of-stay, not just a single room night.
High-end & full-service hotels
Where BSC's deepest experience lives: premium positioning and guest-experience marketing.
Who is BSC
We weren't born in marketing. We were born in sales.
Before campaigns and algorithms, selling meant understanding why a guest actually decides to book, not just generating clicks. That's the market where we built our first experience: approaching clients, negotiating, handling real objections. We brought that sales background into paid media operations, which is what sets us apart from a generic marketing agency. BSC doesn't handle social media, branding or video: we're a specialized consultancy in advertising, data and conversion, entirely focused on turning search into a direct booking.
Frequently asked questions
What hotel operators usually ask
Show all questions and answers
Does this replace my listing on Booking.com or other OTAs?
No. BSC builds a direct-booking channel alongside your OTA presence. Most hotels keep both, and simply shift more of the mix toward direct over time.
Do you charge a percentage of my ad budget?
No. BSC charges a flat fee for the work. You fund the ad platforms directly, so there's no incentive for BSC to inflate your spend.
Does this only work for luxury or high-end hotels?
No. BSC's deepest experience is with high-end, full-service properties, but the same approach is built to work for any hotel size or category: boutique, business, budget, resort or extended-stay.
Can you work with my existing channel manager or PMS?
Yes. BSC has direct experience with Booking.com, Omnibees and HBook, and adapts tracking and campaign setup to whatever system already runs your property.
Do you handle marketing for hotel-hosted events?
Yes. BSC has experience running campaigns for hotel events done in partnership with major brands, in addition to standard room-night marketing.
Do I need my own booking engine to get started?
Not necessarily. BSC can point you to the right options for your size, but if you already use Omnibees, HBook or another engine, we work with what you have.
How long until I see the first results?
The first campaigns usually go live within a few weeks. Consistent results in occupancy and channel mix become clearer from around 60 to 90 days, as the data history builds up.
Is there a minimum media budget to start?
BSC works with any budget and is honest about what's realistic for your region and hotel category.
Are there long-term contracts?
Contract terms depend on your project's scope and are worked out directly with you on WhatsApp.
What's included in the fee?
Strategy, campaign setup, ongoing optimization and clear reporting, all in one flat fee.
Is there a separate setup fee?
Typically no. It's wrapped into the flat monthly fee.
Can I cancel anytime?
Cancellation terms are part of the agreement made with you. Ask on WhatsApp for the details of your case.
Does Google Hotel Ads work for a small hotel, or only for big chains?
It works for any size that has a connectable booking engine. The ad volume scales to fit your operation, not the other way around.
Do I need to switch channel managers to work with BSC?
No. BSC adapts to what you already use, Omnibees, HBook or another system, instead of requiring you to switch.
How do you measure whether a campaign is working?
By the full path: from the ad click to a confirmed booking in your engine, not just clicks or impressions.
Does this work in any city, or only major tourist destinations?
It works anywhere there's real search demand for the kind of stay you offer, from a capital city to a small town.
Do you also manage the hotel's Instagram and Facebook?
BSC manages paid campaigns on Meta (Facebook and Instagram) as part of the strategy, but organic social media management isn't part of the standard scope.
What if my website doesn't load fast enough?
BSC identifies that bottleneck during the audit and guides the fixes needed so you don't lose bookings to a slow site.
How does results reporting work?
Clear, regular reports showing bookings, cost per booking and how your channel mix is evolving, without you having to interpret Google's dashboard on your own.
Do I need an in-house marketing team to work with BSC?
No. BSC takes on the technical and strategic side; you just need to validate decisions and keep your booking engine updated with availability and rates.
Do you work with hotels outside Brazil?
Yes. The work is fully remote, so BSC can work with properties in any country, as long as communication happens in English, Portuguese or Spanish.