What is the difference between Google Guaranteed and Google Screened?

Google Guaranteed applies to home service categories and includes a reimbursement guarantee for customers. Google Screened applies to professional services like legal and financial and focuses on license and background verification instead.

How does a business qualify for Google Guaranteed?

The process typically involves background checks, license and insurance verification, and enrollment in Google's Local Services Ads program for an eligible category.

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Google Ads

What is the Google Guaranteed badge?

The green checkmark on Local Services Ads listings signals something specific to searchers. Here's what it means and how a business earns it.

In short

Google Guaranteed means a business passed a background check and license verification and is enrolled in Google's Local Services Ads program, with Google backing certain jobs up to a set dollar amount if the customer isn't satisfied. It functions as a visible trust shortcut for searchers comparing several local providers at once.

Why it changes click behavior

Home service categories like plumbing and locksmith work involve letting a stranger into someone's home, which makes trust a bigger factor than in most purchase decisions. A visible badge that a third party has vetted the business reduces the perceived risk enough to noticeably shift which listing a searcher clicks first among several similar options.

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