BSC, Google Ads & Conversion Experts
Google specialists, we know how to put your business at the top of the search.
Helping businesses get found, and chosen, on Google and in AI search.
Complete solutions to get you found, and chosen.
Your customers are searching on Google. Are they finding you, or your competitor?
BSC runs your Google Ads end to end and fixes what happens after the click. The focus is simple: any business that needs help with Google, whatever the size, gets the same senior, hands-on attention. You focus on your business; the Google work is ours.
More customers from the people already searching for what you sell. Ads and conversion, handled by real specialists.
Why work with BSCStrategy, data and a focus on results.
On Google, every detail matters. BSC handles it all: planning, execution, optimization and analysis.
- Strategies based on real data
- Specialized, transparent management
- Clear reporting and continuous tracking
- Full focus on ROI and sustainable growth
The closest thing to hiring Google itself.
BSC works inside Google's own tools, and is certified by Google, so your business runs on the very machine your customers already trust.
Where BSC runs your ads
Google Ads and Google Local Services Ads are the focus, but BSC also runs Meta, LinkedIn, TikTok, YouTube, Bing, OpenAI Ads and more, wherever your audience actually is.
Experience that delivers, at any size
8 years in the market, adapted through every Google update. Any size, any complexity, the same senior attention from a single local shop to large companies. Every audience, we reach the people ready to buy, in any market.
Why BSC
18 Across Google Ads, Analytics 4 and Marketing Platform. Built by sellers, BSC's roots are in real selling, so campaigns are built around what actually closes deals. 100% transparent, You always know exactly how much was spent on your campaigns, clear numbers, every time.
How BSC gets you customers
No tech headaches on your side. Here's the simple version of what we do for your business.
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01
We get to know you
Your business, your customers and what makes your offer the one to choose.
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02
We build the right ads
The message and offer that actually make people click and call, on Google and beyond.
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03
We launch on Google
You go live exactly where customers are already searching for what you do.
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04
We optimize every day
We watch what converts and keep positioning you higher, better results over time.
The work is ours. You just get clear reports, and new customers.
What could you show up for on Google?
Type your product or service and explore search terms customers may be typing, a starting point for your Google Ads.
Try it →
Ideas for exploration. Real keyword planning weighs search volume, intent and competition, that part we handle for you.
Plan my keywords →Want to see your business advertised? Build a preview.
Type a few details and see how BSC could position you, on Google Search and on Local Services.
Your ad below ChatGPT answers, with OpenAI Ads.
Millions of people now turn to AI before they buy. Your business appears in sponsored spaces below relevant ChatGPT responses, and BSC sets up, manages and optimizes this new channel for you, with the same hands-on care it already brings to Google.
Happening right now
While you read this, someone is searching on Google for exactly what you sell. The only question is whether they find you, or your competitor.
BSC is an independent Google Ads and conversion specialist. It is not a media agency working on commission: it charges a flat fee for the work, manages campaigns across Google, Meta, LinkedIn, YouTube, Bing and OpenAI Ads, and fixes what happens after the click, tracking, landing pages and the sales funnel. The focus is simple: any business that needs help with Google and with BSC's services, whatever the size.
Getting to the top of Google, and turning that search into a sale, takes a specialist. That's exactly what BSC does.
No matter how much you invest in media, BSC's fee stays exactly the same. That budget is yours, invested directly on the platform, under your own control.
Whether you're a single local shop or a large company, the same senior specialist handles your account. No junior handoffs, no rotating team.
Landing pages, tracking and the sales funnel get the same attention as the ad itself, because a click that doesn't convert is money wasted.
BSC works month to month. If the results aren't there, you're never stuck in a long contract.
Frequently asked questions
Show all questions and answers
Does BSC charge a commission on my ad spend?
No. BSC charges a single flat fee for the work. You fund the ad platforms directly, so there is no incentive to inflate your budget.
What size of business does BSC work with?
BSC's focus is simple: any business that needs help with Google and with the services BSC offers, from a single local shop to large companies. Small businesses make up the majority of clients today; larger companies usually come to BSC for complex tracking and conversion needs.
What platforms does BSC manage besides Google Ads?
Google Search, Google Local Services Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, Microsoft Bing, and other platforms depending on where your buyers are.
Is BSC actually certified by Google?
Yes. BSC holds 18 official Google certifications across Ads, Analytics 4 and Marketing Platform, and has operated in the market for 8 years.
I need help with my Google Ads campaign, what should I do?
Send BSC your account or campaign details on WhatsApp. BSC reviews Google Ads accounts for tracking, targeting and quality-score problems, and lays out exactly what needs fixing, at no cost to find out where things stand.
I'm running my Google Ads campaign alone and I don't have time to manage it properly
This is one of the most common situations for small business owners, trying to run a campaign between everything else the business demands. BSC takes this off your plate entirely, with a senior specialist actually running it.
I don't understand why my campaign stopped generating results
A campaign that quietly loses steam almost always has an identifiable cause hiding behind the numbers, one that's hard to see without real experience diagnosing accounts. BSC knows how to find it.
I keep changing settings randomly hoping something will finally work
Trial and error without a real diagnosis rarely fixes anything, and often makes the picture harder to read. BSC replaces the guesswork with an actual plan built on what your account needs.
I'm afraid I'm wasting money because I don't really know what I'm doing
That fear is common and usually justified, since running ads without the right background tends to waste budget in ways that are invisible from the outside. BSC knows exactly where that waste tends to hide.
I don't know if my conversion tracking is even set up correctly
Most self-managed accounts have some kind of tracking gap, and it's nearly impossible to spot from inside the account without training. BSC reviews this as one of the very first steps with any new account.
I followed a YouTube tutorial to set up my campaign and it's still not working
Generic tutorials cover the basic clicks, not the specific decisions that actually decide whether a campaign in your market converts. BSC looks at your specific case, not a generic template.
I don't know which keywords are actually worth bidding on
Choosing keywords well requires reading intent and competition together, a skill that takes real experience to build. BSC knows how to read this for your specific market.
I'm getting clicks but almost none of them turn into real leads
This gap between clicks and leads almost always has a specific cause somewhere between the ad and the landing page, one most business owners never get to isolate on their own. BSC knows how to find it.
I don't know how to read my own campaign reports
The platform buries the numbers that actually matter under dozens that don't, and it takes real experience to tell the difference. BSC knows exactly which numbers to look at.
My competitors seem to know something about Google Ads that I don't
This gap is rarely about secret knowledge, it's usually about structure and attention that a solo effort can't always sustain. BSC knows how to close that gap.
I set a budget for my campaign but have no idea if it's actually enough
Whether a budget is enough depends on your market's competition and cost per click, numbers most business owners never get to properly evaluate on their own. BSC knows how to work this out.
I simply don't have time to learn Google Ads properly on top of running my business
This is exactly why BSC exists, to take this specific weight off business owners who already have a full day running everything else.
I've been guessing my bids without any real method
Bidding without a method tends to either overpay in the wrong places or underbid where it actually matters. BSC knows how to build a real bidding strategy for your account.
I don't even know if my ads are actually being seen by anyone
This uncertainty is common when there's no one actively reviewing impression and visibility data on a regular basis. BSC monitors this as a normal part of managing any account.
I feel like I'm falling further behind trying to manage this myself
That feeling is a common signal that the account needs more attention than a solo effort can realistically provide. BSC can take it from here.
Does BSC charge a % of my ad budget?
No. BSC works on a flat fee, so growing your budget never grows BSC's cut.
Is there a minimum ad budget to start?
BSC works with any budget and will tell you honestly what's realistic for your market and goals.
Are there long-term contracts?
Contract terms depend on your project's scope and are worked out directly with you on WhatsApp.
What's included in the fee?
Strategy, campaign setup, ongoing optimization, and clear reporting, all in one flat fee.
Is there a setup fee?
Typically no separate setup fee. It's wrapped into the flat monthly fee.
Can I cancel anytime?
Cancellation terms are part of the agreement made with you. Ask on WhatsApp for the details of your case.
Do I own my own ad account?
Yes, 100%. Your Google Ads account, your data, always under your ownership.
How is the flat fee decided?
Based on account complexity and scope of work, never on how much you spend on ads.
Will my ad spend need to increase over time?
Only if you choose to scale. BSC advises on smart budget increases based on actual performance, never pressure.
Can I pay annually for a discount?
Ask on WhatsApp. BSC can review annual arrangements case by case, depending on scope.
Is there a discount for multiple platforms?
Bundling platforms under one flat fee is often more efficient than hiring separately for each. Ask for a quote.
What currency do I pay in?
Depends on your location. BSC works with clients in Brazil and the US, billed accordingly.
Do you charge extra for reporting?
No, reporting is included in the flat fee, not a paid add-on.
What happens to my budget if I pause a campaign?
You stop spending on ads immediately; the flat fee can also be paused, depending on the arrangement.
Does BSC run Meta (Facebook & Instagram) ads?
Yes, targeted campaigns designed to bring people back with creative that stops the scroll.
What is Google Local Services Ads?
A Google program with the "Google Guaranteed" badge that puts local service businesses at the very top of search, paid per lead instead of per click.
Does BSC manage LinkedIn Ads?
Yes, precise B2B targeting by role, industry and company for higher-value clients.
Does BSC do TikTok or YouTube ads?
Yes, both. Short video for TikTok, demand-building and retargeting video on YouTube.
What is OpenAI Ads?
It is the ad format that places sponsored results below relevant ChatGPT responses. When someone asks the AI about a product or service, sponsored placements can show up right there. BSC sets up and manages this channel for clients.
Why advertise inside AI answers?
Because a growing share of buying decisions starts with a question to an AI instead of a Google search. Being present in that answer puts your business in front of the customer at the exact decision moment.
Is OpenAI Ads a replacement for Google Ads?
No, it is a complement. Google remains where most searches happen today, and OpenAI Ads adds a new front where your competitors may not be yet. BSC manages both under the same strategy.
How do I start with OpenAI Ads?
Message BSC on WhatsApp. The team reviews if the channel fits your business today and sets everything up for you, the same done-for-you model used on Google.
What about Microsoft / Bing Ads?
BSC can capture Bing searches too, often with cheaper clicks, especially valuable in B2B.
Can BSC get my business mentioned by AI assistants?
Yes, BSC's AI SEO service works to get your business mentioned by name in ChatGPT, Claude, Gemini and Perplexity answers.
Which platform is right for my business?
BSC reviews your market and goals first, then recommends the mix of platforms that actually reaches your buyers.
Can BSC run ads outside Brazil and the US?
Yes, campaigns can be built for any country or region Google Ads and its partner platforms support.
What if my platform isn't listed?
Pinterest, Spotify, programmatic and more. Wherever your audience actually is, BSC can look into running it.
Does BSC manage Amazon Ads?
Yes, for businesses that sell on Amazon and want visibility inside the marketplace itself.
Can BSC run ads for e-commerce specifically?
Yes, including Shopping campaigns and product feed optimization for online stores.
Does BSC handle video ad production too?
BSC handles strategy and placement; video production can be coordinated or you can supply your own material.
Can BSC manage a Google My Business profile?
Yes, keeping your local listing accurate and optimized is often part of a Local Services Ads setup.
Does BSC work with app install campaigns?
Yes, Google App campaigns are part of what BSC can set up and manage.
How do I get started?
Message BSC on WhatsApp or SMS with a bit about your business, and BSC takes it from there.
How does BSC contact me?
Only by WhatsApp or SMS on the same number, or through the contact form on this site. No other channel.
How long does onboarding take?
Most accounts can be reviewed and a plan proposed within days of first contact.
Who writes the ad copy and creative?
BSC handles copy and creative direction, always reviewed with you before it goes live.
How often are campaigns adjusted?
Continuously. BSC monitors performance and makes optimizations as the data comes in, not on a fixed schedule.
How fast do you respond to messages?
BSC aims to respond the same business day.
Do I need to prepare anything before contacting BSC?
No, just share your business details and current setup, if any. BSC guides the rest.
Can BSC take over an existing campaign?
Yes. BSC regularly reviews and takes over existing accounts, fixing tracking and targeting issues along the way.
What happens after the first campaign launches?
BSC keeps monitoring, reporting and optimizing. The relationship doesn't stop at launch.
Can I request changes to an active campaign?
Yes, anytime. Just message on WhatsApp and BSC adjusts targeting, budget or creative as needed.
Does BSC do keyword research?
Yes, keyword research and negative-keyword lists are part of every Search campaign setup.
Is there a trial period?
BSC has operated for 8 years, with 18 official Google certifications across Ads, Analytics 4 and Marketing Platform. Ask on WhatsApp how getting started works for your case.
Do I need a website before starting?
It helps, but BSC also builds landing pages for clients who don't have a site yet.
What if I already have an in-house marketing person?
BSC can work alongside your team, handling the Google Ads execution while your team focuses on other channels.
How does reporting work?
You always see exactly how much was spent and what it produced, clear numbers, every time.
What metrics does BSC track?
Clicks, conversions, cost per lead, and the quality-score signals that affect how much you pay per click.
How soon will I see results?
Search campaigns can generate clicks and leads within days; meaningful optimization data usually builds over the first few weeks.
Does BSC set up conversion tracking?
Yes. Proper conversion tracking is reviewed and fixed first, since campaigns can't be optimized without it.
What if the campaign isn't performing?
BSC reviews what's not working and adjusts, since every account is transparent and nothing is hidden behind a black box.
Can I see the raw data myself?
Yes. It's your account, so you always have direct access to your own numbers.
Does BSC guarantee results?
No agency can honestly guarantee exact results, but BSC is fully transparent about spend and performance so you always know where you stand.
How does BSC compare to industry benchmarks?
BSC reviews your account against realistic market benchmarks for your industry, not generic averages.
Will I get a dedicated point of contact?
Yes. All communication runs through the same WhatsApp/SMS channel, so it's always a direct line, no call centers.
How often will I receive reports?
Regularly, and always on request. Numbers are never held back or delayed.
What is cost per lead and why does it matter?
It's how much you spend on ads to generate one contact, the single clearest number for judging if a campaign is working.
Does BSC report on phone call conversions too?
Yes, call tracking can be set up so phone leads count the same as form or chat leads.
Can BSC show me what competitors are doing?
To a degree. Public auction insight data shows how often you win visibility against competitors bidding on the same terms.
What's a realistic timeline to judge if it's working?
Usually 60-90 days gives enough data for Search campaigns to show a clear trend, though early signals appear sooner.
Our company runs Google Ads across multiple business units and nothing is unified
Fragmented accounts across business units almost always waste budget through overlap and inconsistent tracking. BSC knows how to bring this together into one clear structure.
Our conversion numbers look fine but the sales team says the leads are not real
This gap between what the platform counts and what sales actually receives usually points to a specific tracking problem. BSC knows how to find it.
Our conversion tag stopped firing and no one noticed for weeks
A silent tag failure is one of the most costly and common problems in larger accounts, since nothing looks wrong until someone checks closely. BSC monitors this as a normal part of managing an account.
We have double conversion tracking counting the same sale twice
Duplicate conversions inflate the numbers and lead to decisions based on data that is simply wrong. BSC knows how to find and fix duplicate tracking.
We can not scale our campaign past a certain budget without losing efficiency
This ceiling almost always has a structural cause that a bigger budget alone can not solve. BSC knows how to find what is holding the account back.
Every time we increase budget our cost per lead gets worse
This pattern usually means the campaign structure was never built to absorb more spend efficiently. BSC knows how to restructure this properly.
A competitor with a much bigger budget dominates every auction we enter
Winning against a bigger budget depends on factors beyond spend that most companies never learn to use. BSC knows how to compete on those factors.
We can not outbid a competitor no matter how much we raise our budget
The auction rewards more than raw spend, and there is usually a specific reason a competitor keeps winning that has nothing to do with budget size alone. BSC knows how to find it.
Our conversion rate dropped and we can not find the cause
A drop like this almost always has a specific, findable cause somewhere in the account, the landing page or the tracking setup. BSC knows how to find it.
We have Google Tag Manager set up but nobody can explain what each tag actually does
This is extremely common in accounts that have passed through several hands over the years. BSC knows how to audit and document a tag setup properly.
Our website has conflicting tags installed by different agencies over the years
Conflicting tags can quietly corrupt your data without any visible error, and this is more common than most companies realize. BSC knows how to untangle this.
We suspect our conversion tracking is inflated but can not prove it
This suspicion is common and usually correct in accounts that have never had a proper independent audit. BSC knows how to verify this.
Scaling to new markets broke the tracking that used to work
Tracking that worked for one market often breaks under the complexity of several markets at once, in ways that are hard to catch without a close review. BSC knows how to fix this.
Our enhanced conversions setup was never verified and we do not know if it works
An unverified setup like this is common and can silently undercount your real results. BSC knows how to check and fix it.
We have server side tracking but nobody monitors if it is still working
Server side setups can fail silently more easily than standard tracking, since there is no visible error on the page itself. BSC knows how to monitor this properly.
Our company's growth stalled even though we kept increasing ad spend
Growth that stalls despite more spend usually points to a structural limit somewhere in the account, not a lack of budget. BSC knows how to find that limit.
We expanded to more locations and our cost per lead went up everywhere
This usually happens when the account structure was not rebuilt for the expansion and each new location cannibalizes the others. BSC knows how to structure this properly.
Our biggest competitor seems to appear in every single search we do
This visibility comes from a specific combination of factors that can be understood and matched, not just outspent. BSC knows how to read that combination.
We tried increasing bids aggressively and it barely moved our position
When bidding alone does not move the needle, something else in the account is usually holding position back. BSC knows how to find it.
Multiple teams edit the same Google Ads account and nobody knows who changed what
This lack of ownership is common in larger companies and usually leads to changes that undo each other. BSC knows how to bring order to this.
Our attribution model does not match what our CRM shows
This mismatch is common and almost always fixable once the two systems are properly connected and compared. BSC knows how to reconcile this.
Our conversion actions are duplicated across multiple Google Ads accounts
This is a common structural issue in companies with more than one account, and it inflates results in ways that are hard to notice. BSC knows how to clean this up.
We can not tell which campaigns are actually driving revenue at scale
This is one of the most common gaps in large accounts, where volume of data makes the real picture harder to see, not easier. BSC knows how to bring clarity to this.
Our largest competitor has unlimited budget and we do not know how to compete
Competing against a much bigger budget is possible with the right structure, since the auction rewards more than raw spend. BSC knows how to build that structure.
Our Google Analytics numbers do not match our Google Ads numbers
This mismatch is one of the most common signals of a tracking configuration problem, and it is usually fixable once found. BSC knows how to find it.
We added new products but our campaign structure never scaled with the catalog
A catalog that outgrows the campaign structure around it wastes a real share of budget on products that never get proper visibility. BSC knows how to rebuild this structure.
Our conversion value tracking does not reflect our real profit margins
Optimizing on revenue instead of margin can quietly push a campaign toward the wrong customers. BSC knows how to align tracking with what actually matters to your business.
Every quarter we lose more auction share to the same competitor
A gradual, consistent loss like this usually has a specific, ongoing cause that is worth investigating properly instead of just reacting with budget. BSC knows how to investigate this.
Our tracking setup relies on one person who is no longer with the company
This is a common and risky situation, since knowledge of a critical setup can leave with a single person. BSC knows how to document and take over this kind of setup.
We invested heavily to grow but our cost per acquisition keeps climbing
Rising acquisition cost despite heavy investment usually points to inefficiency somewhere in the account that spending more will not fix. BSC knows how to find and fix it.
What do BSC's 18 Google certifications cover?
Google Ads (Search, Display, Shopping, Video, Apps), Analytics 4, and Google Marketing Platform.
How long has BSC been operating?
8 years, through every major Google Ads update and algorithm shift.
Is BSC an official Google partner?
BSC holds official Google certifications and stays current with every Google Ads product and policy change.
Does BSC resell my leads to anyone else?
No. Leads generated by your campaigns belong to you, exclusively.
Is my data kept private?
Yes. Your account data is never shared beyond what's needed to run your own campaigns. See BSC's privacy policy for details.
How can I reach a real person at BSC?
WhatsApp or SMS, same number, always. That's the one channel BSC uses.
Why work with BSC instead of a large agency?
The same senior attention whether you're a single local shop or a large company, with a flat fee instead of a % of your budget.
Does BSC subcontract the work?
Campaign strategy and execution are handled directly by BSC, not outsourced to third parties.
What makes BSC different from a freelancer?
8 years of continuous market presence, 18 official Google certifications, and a real, reachable business behind the work.
Is BSC's team based in Brazil or the US?
BSC serves clients in both markets, working in Portuguese and English depending on where you are.
Does BSC publish client names or case studies?
Client confidentiality is taken seriously. Details are shared privately when relevant, not published as public case studies.
What happens if I want to leave and take my account elsewhere?
Since the account is 100% yours, you keep full access and history, and nothing is locked in on BSC's side.
Does BSC follow Google's advertising policies strictly?
Yes. Staying within policy protects your account from suspension, which is worth more than any short-term shortcut.
How do I know BSC is a legitimate business?
8 years of operation, verifiable Google certifications, a real website, and direct WhatsApp contact, not some anonymous storefront.
Our company has a large budget but Google Ads still isn't converting the way it should
A large budget that doesn't convert usually points to a structural problem hiding beneath the surface, one that spending more won't fix on its own. BSC knows how to find it.
We have an in-house marketing team but our Google Ads results have stalled
Stalled results despite an internal team usually mean the account needs a specialized outside review, something an in-house generalist team isn't always positioned to do. BSC can work alongside your team on exactly this.
Our current agency's reports look great but our actual sales haven't followed
A disconnect between report metrics and real sales is one of the most common blind spots in larger accounts, and it's almost always fixable once properly diagnosed. BSC knows how to find that gap.
We spend a significant amount every month and don't fully know where the money is going
This is a common blind spot in large accounts with multiple campaigns running at once, and it's exactly the kind of transparency gap BSC is built to close.
Too many stakeholders slow down every decision about our ad campaigns
This is a common friction point in larger organizations, and having a specialist who brings clear recommendations, not just options, tends to speed decisions up. BSC works exactly this way.
Our conversion tracking is a mess across different departments and systems
Fragmented tracking across departments is one of the most common issues in larger companies, and untangling it is exactly the kind of work BSC handles first with any complex account.
We manage campaigns across many locations and the results are wildly inconsistent
Inconsistency across locations almost always points to a structural issue in how the account is organized, not a problem with any single market. BSC knows how to structure multi-location accounts properly.
Our company's size should give us an advantage, but smaller competitors still beat us on Google
This gap is rarely about resources, it's almost always about structure and execution, something that catches larger companies by surprise once they understand it. BSC knows how to close it.
We've outgrown our current agency but can't quite pinpoint what's missing
This is a common signal that an account needs a fresh, senior review rather than more of the same approach. BSC would be happy to look at your account with fresh eyes.
Our internal marketing team is stretched too thin to give Google Ads real attention
This is one of the most common reasons larger companies bring in a dedicated specialist alongside their internal team. BSC can take this piece off their plate entirely.
We have enterprise-level complexity that our current Google Ads setup can't handle
Complex accounts need a structure built specifically for that complexity, not a generic setup stretched past what it was built for. BSC knows how to build that structure.
Leadership wants clearer ROI numbers than what we're currently getting
Vague ROI reporting is one of the most common complaints leadership teams have about their current ad management, and clear, transparent numbers are exactly what BSC is built to deliver.
Our large product catalog makes our campaign structure a complete mess
Large catalogs need a deliberate campaign structure built around them, not an ad-hoc setup that grew organically over time. BSC knows how to structure large catalogs properly.
We've tried multiple agencies and nothing has really stuck
This pattern is more common than companies admit, and it usually comes down to mismatches that were never properly diagnosed the first time around. BSC knows how to avoid repeating that pattern.
We need a partner who can actually operate at our company's scale
BSC already works with companies of very different sizes, from a single local shop to large operations, with the structure to match each one.
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