Do Google Ads certifications matter?

They show a baseline of knowledge but are relatively easy to obtain, so they shouldn't be the only factor. Real account results and references matter more than the certification itself.

What questions should I ask before hiring a Google Ads specialist?

Ask how they report results, what they consider a successful campaign, how they handle underperforming keywords, and whether they'll give you access to your own account data.

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Strategy

How to find the right Google Ads specialist

Certifications alone don't prove skill. Here's what actually separates a specialist worth hiring from one who will just spend your budget.

In short

Certifications show baseline knowledge but are relatively easy to obtain. What actually separates a good specialist is a track record of real account results, transparency about reporting and access to your own data, and clear, direct answers about strategy rather than vague reassurances.

Ask for access, not just reports

A specialist confident in their work has no reason to withhold direct account access from the business owner. Requiring the business to only see curated reports, rather than the raw account itself, is a common way that weaker performance gets hidden or spun. Owning the Google Ads account is a reasonable, standard request, not an unusual one.

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