Acquisition Engineering for Solar Energy Integrators
A quote sitting in a drawer generates no revenue. Stop sizing projects for people with no credit limit.
8 Years in the Market | 18 Official Google Certifications | High-Conversion Specialists
The price war in generic "solar kits" and price-only selling destroys the margin of a serious integrator. BSC builds your B2B and high-end residential acquisition machine: we intercept business owners and homeowners with high energy bills, filter out curious no-credit leads through automation, and hand your engineering team a client ready to just sign the contract.
- The end of the technical team's time drain: WhatsApp automation that requires the bill amount, validates roof type and ownership status before the lead reaches your consultant.
- Focus on agribusiness, industry and high-end: campaigns built to attract higher-power (kWp) plants, moving your company out of the fight for margin-squeezed residential systems.
- 0% commission on media: flat fee for the strategic work. 100% of your budget goes to attracting high energy bills, not padding the agency.
The problem today
Where is your integrator losing profit margin today?
The sales engineering time drain
Your salesperson spends the whole day analyzing PDF bills and sizing systems in PV*SOL for clients who, in the end, don't have bank credit approved or only pay a small amount for energy each month. Engineering time wasted on unqualified leads is chronic operational loss.
The war against the "backyard" installer
If your marketing looks like everyone else's, the client will put your detailed technical proposal side by side with an amateur's quote and pick the cheapest one. You need a digital positioning that sells your governance, structural safety and after-sales support.
Campaigns that attract the curious, not investors
Most agencies don't understand the renewable energy market. They run generic campaigns promising to "zero out your energy bill." The result is a flood of renters or people with restricted credit filling up your WhatsApp.
The hidden tax of traditional agencies
Paying a percentage of your Google spend to an agency is a conflict of interest. Their profit grows when you spend more, not when your customer acquisition cost drops. At BSC, the fee is flat and the game is clean.
The BSC engineering
From "Google search" to "homologated power plant"
We replace the flood of the curious with a relentless pre-qualification funnel.
Commercial and agribusiness intent capture (Google Search)
When a supermarket owner, an industrial plant or a farm searches for "solar energy for businesses," their financial pain is huge. We dominate the top of Google for these corporate searches, putting your integrator in front of the exact B2B decision-maker.
Engineering and credibility retargeting (Meta Ads)
Solar energy demands high trust. The client needs to know your roof mount won't fail and the inverter won't burn out. We follow the undecided client on Instagram and Facebook with video case studies, images of plants you've already homologated and real testimonials, eliminating the risk objection.
The virtual SDR (24/7 screening automation)
This is where your operation scales. Our automation responds to the lead in seconds and plays the pre-sales role: what's the average bill amount, is the property owned or rented, is it for a home or a business. If the bill is below your minimum ticket, the automation thanks the lead and ends the conversation. Your salesperson only gets people with a roof and the money.
High-performance landing pages
Solar energy websites tend to be slow and full of calculators that don't work. We build landing pages with impeccable corporate design, millisecond load times and an absolute focus on a single objective: booking the technical visit with the bill sent in advance.
Built for your operation
The exact architecture for your business model
B2B integrators and investment power plants
The focus: extremely high-ticket contracts, the free energy market and ground-mounted plants (agribusiness and industry).
The delivery: hyper-segmented LinkedIn and Google campaigns focused on CFOs, financial directors and rural producers. A B2B funnel built to present payback, internal rate of return and the legal security of your engineering.
Solar energy franchises & networks
The focus: cost-per-lead control, scale and standardization.
The delivery: campaigns running simultaneously for dozens of franchisees. A centralized dashboard where the franchisor tracks lead flow by region, with standardized automation that routes quotes directly to the local partner.
Residential integrators (high-end)
The focus: gated-community homes, complex roofs and integrated home automation.
The delivery: route shielding, with campaigns targeted only at high-income zip codes, and strong architectural visual appeal. The automation qualifies the build standard and credit limit before booking the in-person visit.
Works alongside your CRM
The technology connected to your sales team
Your team doesn't need to learn complex new systems. Our infrastructure qualifies the lead on WhatsApp and injects the contact, with a summary of the bill amount and the property profile, straight into the CRM your integrator already uses:
Why elite integrators choose BSC
Governance, algorithm expertise and total transparency
Total governance
Your ad accounts, pixel and the data from captured bills belong exclusively to your company. You're never held hostage by the agency.
Algorithm expertise
18 official Google certifications proving our command of the search ecosystem, backed by 8 years of experience in commercial conversion.
Financial transparency
0% commission on your budget. Predictable flat fee: your media investment works entirely to lower your customer acquisition cost.
Who is BSC
We weren't born in marketing. We were born in sales.
Before campaigns and algorithms, selling meant understanding payback and why a client decides to close a high-value engineering project. BSC doesn't handle social media or generic branding: we're a specialized consultancy in advertising, data and conversion, entirely focused on turning search into a homologated power plant.
Frequently asked questions
What operators ready to dominate their local solar market ask
Show all questions and answers
How does the WhatsApp automation block clients with very low energy bills?
We set up the automation's logic to ask early in the funnel what the average monthly energy spend is. If your company only serves projects above a certain amount and the lead reports a much lower figure, the automation sends a polite, standardized message explaining that a solar system doesn't yet offer a favorable payback for that profile, ending the contact without spending your salesperson's time.
Can you attract rural producers (agribusiness) and industrial clients?
Yes. For B2B and agribusiness, the strategy changes completely. We move away from generic social media campaigns and focus on long-tail Google searches, like "solar energy for center-pivot irrigation" or "solar financing for industry." The messaging shifts from environmental appeal to strictly cost reduction and protection against tariff hikes.
Does the system let leads attach a photo of the bill directly in the automation?
Perfectly. Our automation guides the lead to take a photo of the barcode or send the utility bill PDF right there on WhatsApp. By the time your engineer or salesperson takes over the contact, the bill is already on their screen, ready for real sizing.
Do you charge commission on the plants sold?
Never. BSC charges a flat monthly fee for structuring the traffic and automation machine. The profit from your engineering and equipment margin stays 100% in your cash register.
Does this work for a franchise with multiple locations, or only a single integrator?
Both. We adapt the strategy to your format: centralized acquisition with regional distribution for a franchisor, or a funnel dedicated to your service radius for an independent integrator.
Is there a minimum media budget to start?
BSC works with different budgets and is honest about what's realistic for your size and the average power (kWp) of the plants you want to sell.
How long until I see the first technical visits booked?
The first campaigns usually go live within a few days. Consistent results in qualified lead volume and cost per acquisition become clearer from around 30 to 60 days, as we tune screening by bill amount and property profile.
Are there long-term contracts?
Contract terms depend on your project's scope and are worked out directly with you on WhatsApp.
What's included in the fee?
Strategy, campaign setup segmented by client profile, WhatsApp qualification automation and clear reporting, all in one flat fee.
Is there a separate setup fee?
Typically no. It's wrapped into the flat monthly fee.
Can I cancel anytime?
Cancellation terms are part of the agreement made with you. Ask on WhatsApp for the details of your case.
Do you work with integrators outside major metro areas?
Yes. The work is fully remote, so BSC works with solar energy integrators anywhere in Brazil.