Acquisition Engineering for Gyms & Studios
A busy front desk isn't profit if the member cancels in month two. Attract members focused on annual plans.
8 Years in the Market | 18 Official Google Certifications | Local Business Specialists
Stop fighting on price against low-cost chains. BSC builds your hyper-local acquisition machine: campaigns that intercept your audience within a 3km radius of your location, automations that book trial classes and filter out window-shoppers before your front desk even says "welcome."
- The end of an overloaded front desk: WhatsApp automation that answers questions, handles objections and books visits or trials on autopilot.
- Focus on lifetime value and higher ticket: strategies built to sell longer plans, personal training and specialized modalities (like combat sports, CrossFit and Pilates).
- 0% commission on media: flat fee for the strategic work. 100% of your budget goes to attracting members, not padding the agency.
The problem today
Where is your gym losing money today?
The losing war against low-cost chains
If your only selling point is the monthly price, the big chain down the street will swallow your margin. You need a funnel that sells your differentiator (service, method, community), not just access to machines.
The front desk became just a "price list reader"
A lead messages on WhatsApp asking "what's the price?" Your front desk sends a pricing image. The lead views it and disappears. Your team spends hours a day sending prices with no real sales technique behind it.
Ghost off-peak hours (10am to 4pm)
The gym is packed at 6:30pm, but the fixed cost of electricity, rent and trainers stays the same in the middle of the afternoon, when the floor is empty. The lack of campaigns targeting alternative audiences (retirees, freelancers, students) destroys your margin.
Agencies focused on "likes" and motivational quotes
The market is full of agencies that post pretty lifestyle content but can't measure how many real members actually walked through the turnstile. A like doesn't pay for new equipment. You need sales engineering.
The BSC engineering
From "search on the phone" to "annual contract signed"
We replace hoping for word-of-mouth with a predictable, geo-targeted digital sales funnel.
Short-radius dominance (Google Search & Maps)
Nobody drives 15km to go to the gym. The game is won on proximity. We dominate the top of Google for people searching "gym near me," "CrossFit box" or "pilates classes" within your exact service radius, capturing demand from people who just moved to the neighborhood or decided to get active today.
Desire and neighborhood retargeting (Meta Ads)
We use Instagram and Facebook to surround the residents of your area. We build visual campaigns focused on transformation, community and facilities. If a neighborhood resident clicks your ad and doesn't book a visit, they'll keep seeing your gym in their feed until they decide.
The virtual consultant (24/7 WhatsApp automation)
We turn your WhatsApp into an autonomous acquisition machine. Our automation responds instantly, understands the member's goal (weight loss, muscle gain, health), presents the right modality and books the trial class or visit. Your front desk only steps in to greet them at the door and close the contract.
High-conversion landing pages (no distractions)
Gym websites tend to be heavy and full of institutional links. We build ultra-fast landing pages, dedicated to selling free passes or promotional plans, with clean design, reading-focused typography and Google's usability standard.
Built for your operation
The exact architecture for your business model
Premium & boutique gyms
The focus: selling exclusivity, high-end facilities and retention.
The delivery: campaigns segmented for a higher-income audience. Relentless automation to filter out "deal hunters" and attract members looking for comfort, towel service, parking and concierge-level service.
CrossFit & cross-training boxes
The focus: sense of community, personal achievement and events.
The delivery: experience-focused capture. The automation routes the lead straight to booking a drop-in trial class, because we know what sells the box is the sweat and energy of the class.
Studios (Pilates, personal training, yoga & functional)
The focus: small classes and high average ticket.
The delivery: an authority funnel. Technical positioning of the trainer or instructor, campaigns focused on rehab, health and personalized service, justifying the high-value monthly fee.
Large chains & franchises
The focus: per-location cost control, scale and massive volume.
The delivery: campaigns running simultaneously for dozens of locations. A centralized dashboard where leadership tracks lead flow by neighborhood, and standardized automation generating hundreds of daily bookings ready to log into the chain's management software.
Works alongside your front desk
The technology connected to your turnstile system
Our infrastructure doesn't create rework. The WhatsApp automation runs, qualifies the future member, and hands over the data ready to be logged into whichever gym management software your team already uses:
Why elite operators choose BSC
Governance, algorithm expertise and transparency
Total governance
Your ad accounts, traffic data and pixel belong to your business, never to the agency.
Algorithm expertise
18 official Google certifications proving our command of local traffic, and 8 years turning clicks into active contracts.
Financial transparency
0% commission. A flat monthly fee: your budget works entirely toward growing your number of active members.
Who is BSC
We weren't born in marketing. We were born in sales.
Before campaigns and algorithms, selling meant understanding why a customer decides to close, not just generating clicks. BSC doesn't handle social media, branding or video: we're a specialized consultancy in advertising, data and conversion, entirely focused on turning search into a signed membership.
Frequently asked questions
What operators ready to dominate their local fitness market ask
Show all questions and answers
Does BSC help compete head-on with low-cost chains?
Yes. Neighborhood gyms make the mistake of trying to compete on price. Our strategy on Google and Meta shifts the angle of the sale: we focus on capturing the member who's frustrated with the low-cost chain (equipment always packed, no attention from a trainer) and sell your differentiator, real coaching and results.
Do you work with a "free trial class" funnel?
We design the funnel around your business rules. If you use a 1-to-3-day free pass, our automation qualifies the lead and books the visit. If your gym or studio charges for the trial class to filter the audience, we build the campaign to focus on technical value and charge that fee upfront.
Doesn't WhatsApp automation make the service feel "robotic"?
A gym lead wants speed. If they're motivated today to start training and your front desk only replies tomorrow morning, their motivation is gone. Our automation uses natural language, answers quick questions about hours and modalities instantly, and alerts your team if the lead asks something complex that requires a human.
Do you charge any commission on the memberships generated?
Never. BSC charges a flat monthly fee for the technical management of acquisition. The full revenue from plans and retention stays 100% in your gym's cash register.
Does this work for a small studio with few classes, or only for large gyms?
Both. We adapt the campaign strategy to your volume: small, high-ticket classes for a studio, or scaled acquisition for a multi-location chain.
How does distance-radius targeting work?
We configure the geographic radius where your campaigns can appear, based on your actual service area, so you never pay for a click from someone who will never travel to your location.
How long until I see the first memberships?
The first campaigns usually go live within a few days. Consistent results in membership volume and cost per member become clearer from around 30 to 60 days, as we tune screening and neighborhood retargeting.
Is there a minimum media budget to start?
BSC works with different budgets and is honest about what's realistic for your location's size and region.
Do you build specific campaigns for off-peak hours (10am to 4pm)?
Yes. We build campaigns dedicated to alternative audiences, like retirees, freelancers and students with flexible schedules, to fill the floor during your slowest hours.
Are there long-term contracts?
Contract terms depend on your project's scope and are worked out directly with you on WhatsApp.
What's included in the fee?
Strategy, geo-targeted campaign setup, WhatsApp booking automation and clear reporting, all in one flat fee.
Is there a separate setup fee?
Typically no. It's wrapped into the flat monthly fee.
Can I cancel anytime?
Cancellation terms are part of the agreement made with you. Ask on WhatsApp for the details of your case.
How do you measure whether a campaign is working?
By the full path: from the keyword or ad to the confirmed membership, identifying which campaign brought the member most likely to stay.
Do you work with gyms outside major metro areas?
Yes. The work is fully remote, so BSC works with gyms, studios and boxes anywhere in Brazil.