I Get a Lot of Bad Leads from Google Ads

The report shows dozens of contacts for the month, the form keeps getting filled out, the phone rings a lot. At first glance, it looks like the campaign is doing well. But when you look inside those contacts, you notice most had no real interest, asked for a quote and disappeared, or simply had no profile at all to buy what you sell.

This kind of bad lead costs money in a disguised way. The sales team spends time replying to contacts that will never close, the report shows a lead number that looks positive, but the real sales conversion rate stays low, and no one quite understands where the gap between quantity and quality actually is.

BSC knows exactly how to tell the difference between a campaign that brings volume and one that brings the right customer, because that’s the distinction that matters most in the end. We won’t explain here the technical adjustment behind this, that’s the work we do. If your leads keep coming but sales don’t follow, we’d be happy to understand what’s happening in your account.