My Campaign Burns Through the Whole Budget in a Few Days

You set a monthly budget, carefully calculate how much the business can invest, and somehow that whole amount disappears in the first few days of the month. After that, the campaign basically stops, because the money ran out, and the rest of the month goes by with no ad active, no chance of showing up for anyone searching.

This pattern costs twice. First, because budget spent too fast is rarely spent efficiently, it’s common for a good chunk of those early days to be going to clicks that shouldn’t have been paid for. Second, because the rest of the month is left with zero presence, right when other potential customers keep searching.

BSC knows exactly how to identify where this budget is being poorly distributed, because we’ve fixed this same pattern in many different accounts. We won’t explain the technical fix here, that’s the work we do for whoever hires us. If your budget never lasts the whole month, we’d be happy to understand the reason in your specific case.