Ignored seasonality
My Product Is Seasonal and Google Ads Doesn't Keep Up
Demand shifts with the seasons, but the campaign seems to stay always the same. Understand this disconnect.
Seasonal businesses face a real challenge when their Google Ads campaign doesn't adjust to the natural rhythm of demand, spending the same way during completely different periods of buying intent.
Your product or service has demand that rises and falls throughout the year, but when you look at the campaign, it seems to always run the same way, same budget, same keywords, regardless of the season. That doesn’t make sense for a business with this kind of variation.
Without that adjustment, budget ends up wasted during low-demand periods and falls short exactly when demand peaks, the exact opposite of what should happen to make the most of each season.
BSC knows how to structure campaigns that respect a business’s seasonal rhythm, because we’ve worked with many businesses following this same pattern. We won’t explain here how that adjustment is made, that’s our work. If your business is seasonal and the ad doesn’t keep up, we’d be happy to help.
Want to find out what is really happening with your Google Ads?
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