My Google Ads Doesn't Match What I See in the Finances

The campaign report shows a good number of conversions for the month, but when you look at the business’s finances, the growth simply doesn’t show up the way it should. That disconnect between what the campaign promises and what the cash flow shows is frustrating and confusing.

While this disconnect isn’t understood, it’s impossible to know whether the problem is in the campaign, in the finances, or somewhere in between that no one has identified yet, and decisions keep being made on an unreliable basis.

BSC knows how to connect these two sides and understand exactly where the disconnect is, because that’s a check we do as part of the work on any account. We won’t explain here how it gets resolved, that’s our work. If your numbers don’t talk to each other, we’d be happy to investigate.