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Inconsistent results

My Google Ads Only Works on Some Days of the Week

Some days bring results, others seem to simply not exist for the ad. Understand why this inconsistency happens.

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A campaign that performs well some days and poorly on others usually has a specific pattern behind it, a pattern most business owners have never mapped clearly.

Monday and Tuesday the phone rings, Thursday and Friday seem to simply not exist for the ad. This inconsistent pattern is confusing, because there’s no obvious explanation for why days so similar to each other would have such different results.

Without understanding this pattern, the budget keeps getting distributed equally across all days, which means spending more on weak days and less on strong ones, exactly the opposite of what should happen.

BSC knows how to map this kind of pattern and use it in favor of the result, because that’s one of the analyses we routinely do in any account. We won’t explain the adjustment here, that’s our work. If your campaign swings a lot from one day to the next, we’d be happy to investigate the cause.