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Inexperienced management

My Google Ads Is Managed by an Intern

You found out, or suspect, that whoever handles your account doesn't have the experience you thought. Understand the risk in that.

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Discovering that your own Google Ads account is in the hands of someone with little real experience is a more common situation than people think, especially at large agencies where the client never quite knows who’s actually doing the work.

You hired thinking you’d be dealing with a senior specialist, but found out, whether from a comment or a basic mistake, that whoever actually touches your account day to day has far less experience than you imagined. That discovery is uncomfortable and raises a legitimate doubt about everything that’s already been done.

This kind of situation costs money in a quiet way, because important decisions about your budget are being made by someone still learning, often without proper supervision from someone who actually understands.

BSC works in a way where you always know exactly who’s handling your account and at what level of experience. We won’t explain here how to check this at your current agency, that’s a sensitive subject we’d rather discuss directly. If this suspicion bothers you, we’d be happy to talk.