Sales Engineering for Car & Motorcycle Lots, Dealerships & Classic Collections
A vehicle sitting in inventory is locked-up capital. Turn your lot into a machine for predictable sales.
8 Years in the Market | 18 Official Google Certifications | High-Conversion Specialists
From high-turnover cars and motorcycles to collector classics. Stop depending on portals where your customer compares your vehicle to a competitor's on the same screen. BSC builds your lot's own sales channel: campaigns that intercept the exact buyer (in your city or anywhere in Brazil), filter out window-shoppers, and deliver the hot lead straight into your CRM.
- The end of unqualified leads: automation that screens down payment, credit score or investment intent before pulling in your team.
- Independence from classifieds: build your brand's authority and stop renting the audience of listing portals.
- 0% commission on media: flat fee for the strategic work. 100% of your budget goes to attracting buyers, not the agency.
The problem today
Where is your lot losing liquidity today?
The listing-portal trap (the auction effect and price war)
Advertising on major listing portals is necessary, but dangerous. You pay a premium, and the portal shows identical vehicles right below yours. If you have an exclusive model, a high-turnover popular motorcycle or an immaculate classic, it gets lost among ads focused purely on "who's cheapest."
Your team became a "call center" for window-shoppers
Your salespeople spend all day on WhatsApp answering "can I get it with no down payment?" from people with no credit profile. While they waste time on window-shoppers, the customer with real money in hand, or the collector looking for a premium car, ends up without service worthy of them.
High-ticket and classic cars limited to the local market
The buyer for your used Porsche or your collector-grade classic could be in another state. If you only rely on foot traffic or restricted regional campaigns, the liquidity of your most expensive asset disappears.
The hidden tax of traditional agencies
Paying a percentage of what you invest on Google Ads is a conflict of interest. The agency's focus shifts to making you spend more, instead of lowering your cost per sale. At BSC, the fee is flat and the game is transparent.
The BSC engineering
From "Google search" to "keys in hand"
We replace unqualified traffic with an aggressive, intelligent intent funnel.
Surgical intent capture (Google Search & Performance Max)
Someone searching "buy [model] [year]" has already decided to buy. We dominate Google to intercept that search. For fast-turnover inventory, we focus on your region. For premium and classic vehicles, we expand the net to capture investors and enthusiasts nationwide.
Desire and dynamic retargeting (Meta Ads)
Cars are an impulse, passion and status purchase. We sync your inventory directly with social media. If a customer clicked on a Mercedes or a classic on your site and didn't message on WhatsApp, our algorithm will follow them with striking ads for that exact model until they decide.
The "virtual salesperson" (24/7 automation and screening)
Our WhatsApp automation responds to the customer in seconds and adapts to the vehicle. For fast-turnover cars: it asks down payment amount, trade-in vehicle and screens financial score. For classics and premium vehicles: it sends photo dossiers, inspection reports, engine videos and originality details. Your team only steps in to close the deal.
Vehicle landing pages (high-conversion showcases)
Nobody buys a $200,000 car on a site that's slow to load. We build ultra-fast landing pages, dedicated to your inventory's flagship vehicles: large photos, provenance history, financing calculators and direct WhatsApp buttons.
Built for your lot's profile
The exact architecture for your lot's profile
Multi-brand lots (premium used cars, high turnover)
The focus: lot turnover, approved applications and independence from listing portals.
The delivery: dynamic campaigns that pause themselves the moment a car sells. Commercial WhatsApp screening to separate buyers with credit from speculators.
Motorcycle lots (popular models, high turnover)
The focus: volume, a lower average ticket, and turnover even faster than cars.
The delivery: ultra-high-frequency campaigns for entry-level and popular motorcycles, with automatic screening of down payment, credit score and model interest before pulling in your salesperson.
Classic & collector car collections
The focus: nationwide reach, investors and passion-driven buyers.
The delivery: campaigns with no regional borders. Funnels focused on demonstrating authenticity (matching numbers, restoration history and inspection reports). Consultative service focused on trust, emotional value and delivery logistics (enclosed transport anywhere in Brazil).
Dealerships & networks (new cars and direct sales)
The focus: qualified volume, retail and fleet buyers.
The delivery: structures designed to hit manufacturer targets, drive digital sales events, and generate B2B leads for direct sales (business, farmer and disability tax exemption buyers).
Works alongside your systems
Acquisition needs to talk to your inventory
Our qualification automation runs on WhatsApp. It qualifies the lead, collects down payment, trade-in vehicle and purchase intent, and hands your team a clear summary, ready to be logged into whichever automotive CRM your lot already uses:
Why the biggest dealers trust BSC
Governance, algorithm expertise and absolute transparency
Total governance
Your Google Ads and Meta Ads accounts belong to your lot. You own your data and your conversion pixel.
Algorithm expertise
18 official Google certifications proving we know how to bring down your cost per approved application.
Absolute transparency
0% commission on your media. A flat monthly fee so your investment works 100% for your cash flow.
Who is BSC
We weren't born in marketing. We were born in sales.
Before campaigns and algorithms, selling meant understanding why a customer decides to close, not just generating clicks. BSC doesn't handle social media, branding or video: we're a specialized consultancy in advertising, data and conversion, entirely focused on turning search into an approved application.
Frequently asked questions
What lot owners and sales directors usually ask
Show all questions and answers
Will I need to cancel my listing-portal packages?
Not immediately. BSC's goal isn't to eliminate portals on day one, but to reduce your dependence on them. We build your own customer acquisition channel. Over time, your own lead generation will be strong enough that you can scale back the expensive classifieds packages.
Doesn't WhatsApp automation scare customers away?
Quite the opposite. Someone who wants to buy a car wants fast answers. Our automation acts as an agile sales assistant, speeding up photo delivery and collecting trade-in details. The customer feels attended to instantly, and your salesperson receives a contact ready to negotiate.
What happens when I sell the car that was in the ad?
We work with dynamic catalogs synced to your system. When you mark the vehicle as sold in your CRM or site, the ad on Google and Meta Ads pauses automatically. You never spend money advertising a car that's no longer on the lot.
Do you charge a percentage of the media budget?
Never. BSC charges a flat fee for the strategy, intelligence and management work. Your entire media budget is managed directly in your own Google and Meta accounts, with 100% transparency.
How does the automation filter out people with no approved credit?
It asks for down payment amount, trade-in vehicle and purchase urgency right at the start of the conversation. Leads with no credit profile or real intent are politely filtered out, without consuming your salesperson's time.
Does this work for a small lot with few cars, or only for large networks?
Both. We adapt the campaign strategy to your volume: fast turnover for a handful of models, or aggressive retail campaigns to hit monthly targets for a dealer network.
How does inventory syncing with the ads work?
We connect your inventory feed (XML) to the ad platforms, so available cars appear automatically in campaigns, with no manual work from your team to upload each listing.
How long until I see the first qualified leads?
The first campaigns usually go live within a few days. Consistent results in approved-application volume and cost per sale become clearer from around 30 to 60 days, as we tune screening and retargeting.
Is there a minimum media budget to start?
BSC works with different budgets and is honest about what's realistic for your lot's size and region.
Do you build specific campaigns for sales events and promotions?
Yes. We build dedicated campaign structures for digital sales events, clearing out stale inventory, and one-off manufacturer promotions, without mixing them into your ongoing acquisition campaigns.
Are there long-term contracts?
Contract terms depend on your project's scope and are worked out directly with you on WhatsApp.
What's included in the fee?
Strategy, campaign setup, inventory syncing, WhatsApp screening automation and clear reporting, all in one flat fee.
Is there a separate setup fee?
Typically no. It's wrapped into the flat monthly fee.
Can I cancel anytime?
Cancellation terms are part of the agreement made with you. Ask on WhatsApp for the details of your case.
How do you measure whether a campaign is working?
By the full path: from the keyword or ad to the approved application, identifying which campaign brought your lot the most profitable buyer.
Do you work with lots outside major metro areas?
Yes. The work is fully remote, so BSC works with car lots and dealerships anywhere in Brazil.